You’ve started your blog.
You’ve got some traffic trickling in.
You know if you want to get that traffic back to your blog again and eventually sell something to them you need to start building an email list.
In this post on going to show you a cool way to build an email list fast.
- Choosing an offer to encourage visitors to sign up to your list (hint: you don’t have to spend ages creating an e-book)
- Setting up your autoresponder to collect emails
- Installing a WordPress plugin that will professionally capture email addresses on your site (hint: you don’t want to use standard autoresponder email forms, they look amateurish and reflect badly on your blog)
In order to get setup you will need to have an autoresponder and a special WordPress plugin from Thrive Themes.
I have used many autoresponders to capture emails throughout the years. The best one I have found, and the one I keep coming back to is AWeber.
If you don’t have an autoresponder service already I recommend you give AWeber a try. You can try it out free for 30 days. You can’t say fairer than that!
Thrive Leads Plugin
There are many plugins you can use to collect email addresses.
Most of these plugins will allow you create email capture forms in your blog posts, as timed events, when the user tries to close their browser or click the back button, etc.
The trouble with most of these plugins is they require a monthly charge or are covered in branding that detracts from your message.
This is where Thrive Leads comes in!
The cheapest option allows for use on one site only. I recommend you go for the next option for unlimited site usage.
Here it is in action:
Ready to go!
Okay, you have your autoresponder and Thrive Leads plugin uploaded, so you’re ready to go!
Let’s get started.
Choosing your offer to encourage signups
Giving away a freebie is a good way of encouraging people to signup to your list.
Trouble is, it can take a long time to write, proof, and update a report.
If you want to get started quickly and don’t want to spend time writing a report, considering giving the following items away for free:
- 5 day email course (this allows you to get everything working and be collecting subscribers before you start writing the course)
- Themed checklist PDF, eg. most important things you need to do before buying that wedding dress, creating your first blog post, etc.
- Ideas list PDF, eg. list of niches for internet marketers, list of best wedding speech icebreaker lines, list of most popular baby names, etc.
- Record an information video on your iPhone, load it up to YouTube, and give the link away to signups
- Excel spreadsheet, eg. home business planning spreadsheet
Once you’ve got your freebie selected it’s time to continue.
Setup your autoresponder
Set up your new list.
I recommend leaving confirmed opt-in on. This ensures you fully qualify a subscriber wants to be on your list.
With single opt-in, you’ll get more people on your list but it’s likely a lot of those people will never open your emails. They only opted-in to get your freebie.
Customize the subject line of your confirmation message.
The standard one “Response Required: Please…” has probably been seen by everyone on the planet at least once. It doesn’t really give a potential subscriber a reason to open the email.
Customize the subject line to something more meaningful, such as: “Open to download your free report…”
Change the confirmation success page URL to a page on your blog. This page should thank the subscriber for signing up and give them the download/access information they signed up for.
Add your first followup email. This will be delivered to your subscribers instantly upon their confirmation.
The email should thank your subscribers for signing up, give them the download page link, and let them know they can expect to hear from you again. Including all this information is important as the first steps to building a relationship with your subscriber.
You may want to consider having a timed followup sequence to your subscribers initially so that they become used to receiving emails from you. If you don’t send them an email for a very long time, when you eventually do contact them they may not recognize you and mark your message as spam.
Setting up Thrive Leads
There are many ways you can collect leads.
The ones I have found work the best are:
- Lead capture boxes in the middle of blog posts
- Screen filler lead capture boxes when a visitor first arrives at your blog
- A lead capture pop up when a visitor tries to close their browser or click the back button
You can do all of the above and more with the Thrive Leads plugin.
Side note: If you will be sending paid clicks to your blog, you may not want to use entry and exit popups to capture leads. The last I checked, Facebook Ads and Google AdWords have policies against exit popups. Play safe and don’t get banned.
Important points where creating your lead capture box:
- Just capture email address. The more information you ask for the more likely it is people wont fill out the lead capture form. Don’t ask for name or phone number unless you absolutely need it.
- Write an irresistible headline. “Sign up for free blog updates” is not going to cut it. “Are You Making These Dog Training Mistakes? Enter Your Email Address to Find Out Now…” is much better. It generates interest and is more likely to be filled out.
- Be conspicuous. Make the capture box big and noticeable.
- Thrive Leads lets you setup A/B testing. Always have two capture forms that you are testing against each other. Find the winner and then test again to try and make the winner better.
What is your experience capturing email addresses on your blog? Give me shout out below.