Visit any internet marketing blog or forum and the advice is the same:
To succeed online you must build a list.
Trouble is, this advice is terrible. It’s flawed and I’m going to explain why.
The problem with the “you must have a list” mentality is fundamental.
A list of 100,000 is useless if most people ignore your emails. A list of 100,000 people who ignore your emails is the same as a list of 20 people who ignore your emails.
The problem is expediency
Let me be clear:
I think it is vital to have a list. More so now than ever.
But, you can’t just follow the traditional list building advice:
- Make a freebie
- Build a squeeze page
- Collect emails from people who want the freebie
What’s the problem with this advice?
Those who repeat this ad nauseum on their blogs and forums have good intentions. But they’re really only giving abridged information for expediency’s sake.
Traditional list building is problematic
Build a list from a traditional squeeze page and here’s what happens:
- You get a list of freebie-seekers
- You get a list of people who are not engaged
If your list just signed up for a freebie or are apathetic subscribers, good luck turning them into purchasers down the road.
The right way to build a list
A responsive list is a group of people who were engaged before they signed up.
You can get that engagement two ways:
- Building trust by providing strong content
- Building trust through selling solid products
Build your list through content
If you don’t have a blog, start one.
Regularly post great content on your blog.
Offer a freebie related to the content in return for the visitor’s email address.
When you get these kind of signups they are like gold. They’ll look forward to your emails and product launches.
Build your list by selling products
A list built from product purchasers is the best you can get.
The list has already proved they trust you by buying your digital product. Also, if your product is good your next launch will sell like hot cakes.
Back in 2013 I released a WSO which taught purchasers how get their affiliate sites on page 1 of Google. The product worked very well.
The list built from those purchasers was amazingly responsive: buying future products without a hard sell, clicking on my emails, commenting on my blog.
The keys to building a valuable list
In summary, a good list is built from:
- Content consumers
- People who trust you
- People you can build a relationship with
What list building successes have you had?