Every day there are new digital products released promising internet marketing success.
Bright red headlines scream about the cash ready to flood into your pocket.
The promise of fame, riches, and commissions on auto-pilot.
Here’s the ugly truth about internet marketing and making money online. It’s short, to-the-point, shocking.
You have to work if you want to make money.
There are no shortcuts.
Here is the difference between making money online offline:
You can succeed online in less time, but you can’t succeed without doing any work.
The benefit you get from doing business online is automation and the 24/7-global nature of the internet.
Anyone that tells you they succeeded online without doing any work is telling you lies.
Affiliate marketing example
Affiliate marketing looks simple, right?
Just blast out an email and watch the commissions come in.
Just set up a website, do some search engine optimizations, and sit back while the commissions flow.
While this is possible, it doesn’t come without work.
Having a list to blast to doesn’t come without the work to build the email list in the first place.
To build your list, you need a blog or a squeeze page. You need to test. You need an autoresponder.
And you need patience for all those times when things don’t go as you planned.
Digital product marketing example
Having your own product is like printing money! Affiliates do all the work for you, right?
Well yes, but first you have a lot of work and testing to do.
Find the right niche. Create a product people are actually looking for. After all that you’re not even close to being ready to make money on “auto-pilot.”
Next, design your sales funnel and test your sales page until it converts well.
Now, get out there and do the leg-work required to build joint venture relationships.
After all this creating, testing, and relationship-building you’re ready to make some money online.
There’s no better way to make money than sitting at home in your pajamas and writing the occasional blog post, right?
But it doesn’t take into account the hours of research, writing, and frustration.
The success image doesn’t take into account the days, weeks, and months of feeling like you’re writing to no one, as you write blog post after blog post that seems to generate little traffic.
The success image doesn’t take into account the time spent marketing your blog until you get a readership who keep coming back.
The reality is, there are many positives to starting an online business.
- You can get started with no money down
- You can make more profit because you have very low overheads
- You can make money while you are sleeping/eating/relaxing/partying because you can set up automated systems
The ugly truth about making money online, however, is that it takes work.
There are no buttons to push.